You really are an authority – even if you don’t feel like one.

We’ve all been there. You know you can do the work, help the client, have the solution, but the little voice inside is saying things like “careful what you say or they’ll find out you’re a fraud.”

Often the difference between success and failure is your willingness to get out of your comfort zone. 

One of my favorite sites is Social Triggers. It’s about the psychology behind internet marketing. Derek Halpern is always testing new ideas and sharing the results. I learn something every time I go there. 

This week he posted “How to Sell Yourself (even if you have no credentials, no connections, and no money) with this video of James Altucher, he’s a hedge fund manager, entrepreneur, and best-selling author — and really funny.

If you’ve ever felt like someone was going to find out what you really know (or don’t know) or you’ve ever had enough money, lost it all and had to start over, you will love this.   It’s a mix of inspiration and marketing lessons.

 Update:  I just bought Altucher’s book, Chose Yourself, and I can’t put it down. It’s one of those books I want so many people I know to read.

If you are an entrepreneur or freelancer he’s talking to you — and he’ll change your perspective about having a job vs. going out on your own. Although the book is much more than that. It might change your view of the world. Funny, motivating, and inspirational. If you are feeling stuck in your business, this will get you moving.

He even sweetens the deal.  If you send him your receipt and write a review (or take a picture of yourself reading it) he’ll refund your money. It’s 4.99 on Kindle.

Go Buy it.