Optimize Press installed Free

If you are still on the fence about getting  OptimizePress2,

I’m going to make the decision easier.

Buy Optimize Press* Now and I’ll Install it for You

There is a 30 day, money back guarantee, so there isn’t any risk to trying it.

-1-  If you buy  OptimizePress 2.0 through a link on this page I will install it for you on any WordPress website.

If you don’t have a website, I’ll install both OptimizePress AND WordPress for you. *Some Restrictions Apply. Learn more here…

-2- And you’ll get an  Optimize Press 2.0 training session where I go through the entire process of building a couple of pages.

 Get OptimizePress2

If you want OptimizePress installed for you, and free training  you must read this before clicking the button.

Important First Steps.

    1. If you have been to the Optimize Press website before making your purchase you need to clear your browser cache and cookies. (Opens in a new tab)

      If you haven’t been to that site yet you can proceed to Step 2. If there is any question about this go ahead and clear your browser cache and cookies. It’s not a bad idea to do that regularly anyway.


    2. Go to OptimizePress. If you want more information about it before you buy it, there are a couple of good videos on their site. If you’re ready to get started just click the buy now button. (Remember there is absolutely no risk to doing this. Optimize Press offers you a 30 day unconditional guarantee. If you don’t like it for any reason just let them know and they will refund your money.)


    3. Buy OptimizePress. After completing your purchase you’ll get two e-mails from Optimize Press.

    4. The first email you receive will be your receipt. Forward your receipt to o…@TechEasyMarketing.com (Click on the email address to reveal it) 

    5. Watch for your second e-mail from OptimizePress. It will include your login information. Save that, you’ll need it get started using OptimizePress.

    6. After sending in your receipt, watch for your welcome email from TechEasyMarketing.com. This will tell you exactly what you need to give us so we can set up OptimizePress your website, and make an appointment for your training.

  Get OptimizePress2


How to choose the right WordPress theme. Part 1

What is a theme?

A theme is what gives a website its look and feel. It’s what makes 2 website with the same content look totally different. One way to think of this is that WordPress is like the frame of a house, and the theme is the architectural style.

But, changing themes is much easier than turning a Victorian house into a Contemporary one. You can change themes with just a click, and there is even a feature to preview what the new theme will look like before you make a change.

plain house and victorian houseOne of the nice features of WordPress is how easy it is to change themes. If you choose one and decide you don’t like it, you can change it with a click. 

Free vs. paid

WordPress is free, so it’s easy to get into the mindset that you shouldn’t have to pay for a theme for your free software. And that’s true. There are thousands of free themes, and many of them are very nice.

I’ve found that unless you are a WordPress wiz the problems start when you want to make changes to customize the look of your website. It’s not easy to do. There are lots of online resources that will teach you how to make changes, but it takes time, and more time, and experimenting, and tweaking before you get it right.

I don’t want to spend money I don’t have to, but I’ve become a fan of paid themes. (I particularly like the Genesis themes, more about that later.) Because the developer gets rewarded for its success there is a lot of incentives to make them better, respond to suggestions, and provide more support.

Without a website that represents you well, is easy to use and loads quickly, you are putting your business at a disadvantage. I’m not saying you have to use a paid theme, but with so many to choose from, its time consuming to choose the right one. You are more likely to find themes that are easier to use, work better, and are supported when the developer’s livelihood is dependent on it.

 Terms you need to know….

Frameworks and child themes

There are themes that provide a basic framework of design and features, but the finishing touches are added by child themes.

Some of the most popular ones are Genesis, Thesis and Headway. When you use one of these themes you install the basic theme, and then you install a child theme or a plug-in that gives it the look you want.  In this case you pay for the basic theme, and then you add a child theme, skin or plug-in. Often these add-ons are relatively inexpensive, and there are lots of free ones too.

Responsive themes: These themes adjust their look based on the device they are viewed on. A website that fills your computer screen automatically reconfigures itself when you look at it on your phone.

Plug-ins and widgets: Plug-ins add features to a website. There are Plug-ins that add security features and stop spam. Adding a facebook like box is done by a plug-in. There are plug-ins that let you add Youtube videos to your site. If you can think of it there’s probably a plug-in that will do it.

Widgets are like containers. They allow you to add features in a specific place. Some themes include them and can also be added by plug-ins. The sidebar on this site is made up of a stack of widgets. The form is a widget, recent posts; the testimonials on some pages come from a testimonials widget.

What is part of the theme and what is easy to change.

One of the most complicated things about choosing a theme is knowing what’s part of it, and what’s easy to change.

The first thing to consider when looking at a theme is its look and feel. Does it represent your business? If you are an attorney you’ll want a different look than someone selling crafts. Is it very simple with a lot of white space or is there a lot going on?

In my next post I’ll share the checklist I use to compare themes, and make sure that the ones I’m considering have the features I need.

WordPress Websites Under Attack

“Hackers Point Large Botnet At WordPress Sites To Steal Admin Passwords And Gain Server Access”


Your Web Site is Under Attack

If you have a WordPress website your business is at risk. I know you’ve been warned of other internet attacks (remember Y2K?) and chances are that they didn’t impact you. This time it’s different.

This is a very targeted attack on the website software the most popular web design software in the world.  And the sites most at risk are those run by small businesses and individuals, because they have the fewest security measures in place. 

You MUST take action now.

It doesn’t matter if you don’t have a lot of personal information or credit cards on your website. Of course hackers like that stuff, but what they are really looking for now is access to websites that they can use to multiply their destructive ability. 

A massive [tooltip position=”top” color=”light-green” delay=”0″ tooltiptext=”Botnet” tooltiphead=”Botnet: Also called a “zombie army,” a botnet is a large number of compromised computers that are used to generate spam, relay viruses or flood a network or Web server with excessive requests. “] Botnet[/tooltip] attack is underway — and you are the target.  What this means is that hackers using [tooltip position=”top” color=”blue” delay=”0″ tooltiptext=”Brute-force Attack” tooltiphead=”Brute-force Attack”] Brute-force Attack: Automated software that uses a trial and error method to figure out user information. The program keeps trying user names and passwords until it finds the right combination. Most at risk are websites that have a user named “admin” (the default WordPress user name.) If they know the user name they have have the information they need.[/tooltip] have taken over 90,000 computers and are using them to attack millions of other computers. When they find another vulnerable computer they add it to their army, and use it as a weapon to attack even more websites.


“WordPress Sites Targeted by Mass Brute-force Botnet Attack”

US-CERT (U.S. Computer Emergency Readiness Team) 4/15/13

Cloudflare, a leading web site security firm, said last Friday they were blocking as many as 60 million malicious requests per hour. Those are pretty scary numbers, but this isn’t abstract threat. There are already more than 100,000 [tooltip position=”top” color=”light-green” delay=”0″ tooltiptext=”IP addresses” tooltiphead= Each device connected to the internet has a unique address. You may have seen it in a report about your computer’s properties, or on an email. It’s in the form of xxx.xxx.xxx.xxx “] IP addresses[/tooltip] IP addresses involved. Since many of those IP addresses belong to servers  hosting multiple websites the number of sites involved could be 10 times that. 

Your web host is doing everything they can to protect you, and their servers, but it isn’t enough. You MUST take the steps necessary to secure your own website — and you MUST DO IT IMMEDIATELY. You have 2 options….

[colorbox title=”Done For You” color=”#00c8c8″]

1. Have us do it for you now!

WordPress Care & Maintenance Service is designed to give you peace of mind, and to make your website easier for you to work on and update yourself.

  • We’ll take care of the security and necessary maintenance your site needs (even if you aren’t actively working on it.) Unless you are a WordPress expert these are the kinds of things you don’t know much about, and your webs designer didn’t tell you how to do – or even that you needed to do them. 
  • We’ll make your site easier to work in by adding plug-ins to make formatting your posts and pages easier, and to keep your site organized.
  • We’ll set up a back-up system, so if something happens you’re protected.


[colorbox title=”Do it Yourself” color=”#00c8c8″]

 2. Do it Yourself.

There are 5 things you can do right now.

1. If you have a user named “admin” create a new administrative user (with a different name) and delete admin.

2. Change all your user passwords. Use at least 12 characters, upper and lower case letters, numbers and special symbols (!@#$%^&*)

3. Update WordPress and all plugins to the most current version.

4. Delete all unused plug-ins, themes and user names.

5. Install a security plug-in like WordFence. [/colorbox]