How readable is your writing?

hemingway app

How readable is your writing?


You  just  have a couple of seconds to grab the reader’s  attention and draw them into your website.  The pressure is on, your posts have to be interesting, search engine friendly, and easy to read. 

The more you work on something the harder it is to be objective about it.  But I recently found an online helper – Hemingway Editor. It’s a great little tool.  Simple, easy to use, and free.

You cut and paste your copy, hit enter and it tells you what the lowest reading grade required to understand it, and thenreadabilityhemingway app color codes grammatical errors. I tested my post, 7 tips for shooting videos – for people who don’t like to see themselves on video. It’s grade 4, has 2 sentences that are hard to read, and 1 that is very hard.  I used passive voice once. It recommended changes, but I left  most of them alone. The app didn’t understand the nuances of my writing. 😉

Hemingway Editor


How readable is the type on your website?


what is x-heightIs it easy to read?  Is it big enough? Is there enough contrast with the background? What about your line length? The space between lines? The x height? (the height of the lower case letters.) 

You don’t need to know all the jargon – the bottom line – is the size, color, or shape of your type hurting your website.

We’ve all had the experience of leaving a website because it was just to hard to read. It’s easy to get caught up in the design without thinking enough about usability.

A couple of months ago I saw a site with the headlines in a handwritten font. It really worked. It was interesting, created the right feeling, so I tried it on my site.

I thought it looked great, until someone told me it was too hard to read.  

Were they right? It wasn’t my experience , but I don’t think I was totally objective. (I really liked how it looked.) 

But they weren’t really interested in how it looked from a design perspective. They just wanted to be able to read it. 

So I changed my fonts this weekend.