How readable is the type on your website?


what is x-heightIs it easy to read?  Is it big enough? Is there enough contrast with the background? What about your line length? The space between lines? The x height? (the height of the lower case letters.) 

You don’t need to know all the jargon – the bottom line – is the size, color, or shape of your type hurting your website.

We’ve all had the experience of leaving a website because it was just to hard to read. It’s easy to get caught up in the design without thinking enough about usability.

A couple of months ago I saw a site with the headlines in a handwritten font. It really worked. It was interesting, created the right feeling, so I tried it on my site.

I thought it looked great, until someone told me it was too hard to read.  

Were they right? It wasn’t my experience , but I don’t think I was totally objective. (I really liked how it looked.) 

But they weren’t really interested in how it looked from a design perspective. They just wanted to be able to read it. 

So I changed my fonts this weekend. 


WordPress Paper Template Plug-in vs. Optimize Press

Paper Template is the easiest way to quickly build a Sales Page, Squeeze Page, or simple information page for your WordPress Website.

The top choice for building Sales and Squeeze Pages for the last few years has been Optimize Press. It’s a great theme, and makes building effective pages easy. Its biggest negative is that it’s a THEME. That means that every page of your website layout is determined by Optimize Press. It’s not that every page of your website has to have that sales page look, but the only real alternative is a simple blog page.

 Paper Template is a plug-in, which makes it much more flexible. You can add it to an existing website without changing a thing on any other page.  But its best feature is all the help it gives you in actually writing and designing your pages.

It includes:

  • Professionally written sales letters
  • High converting optin forms
  • Pre-made legal forms and pages (no installation required)
  • Video replay pages
  • Download pages
  • Webinar registration pages
  • Feature boxes, guarantee boxes, buttons can all be added by just selecting them.  No need to use Photoshop or any other graphics program.

Plus it has pre-written fill in the blank headlines, to use as-is or for inspiration.

Before I bought Paper template I used Optimize Press for almost all of my sales and registration pages.

Creating a page with Optimize Press doesn’t take too long.  But because it can’t just be added to an existing website without changing themes, the first step is often to set-up a NEW WordPress website.

Even though it can be in a sub-directory of an existing site, you still have to go through all the steps of a new installation. Installing WordPress, going through all the dashboard settings, from time zones to permalinks, installing Optimize Press and going through those settings, adding all the plug-ins I use on a regular basis….

Paper Template is so much easier. Just click the install plug-ins link on the dashboard, upload it and it’s ready to go.

Check out my Paper Template video tour.  There’s a lot more information and videos on the Paper Template Website.

Getting this is a no-brainer. It’s about half the price of Optimize Press. $47 vs Optimize Press for $97. (There is also a $7 versionThere are 2 versions. You get 1 year of updates & support and it has a 60-Day “No Questions Asked” Priority Guarantee!