You really are an authority – even if you don’t feel like one.

We’ve all been there. You know you can do the work, help the client, have the solution, but the little voice inside is saying things like “careful what you say or they’ll find out you’re a fraud.”

Often the difference between success and failure is your willingness to get out of your comfort zone. 

One of my favorite sites is Social Triggers. It’s about the psychology behind internet marketing. Derek Halpern is always testing new ideas and sharing the results. I learn something every time I go there. 

This week he posted “How to Sell Yourself (even if you have no credentials, no connections, and no money) with this video of James Altucher, he’s a hedge fund manager, entrepreneur, and best-selling author — and really funny.

If you’ve ever felt like someone was going to find out what you really know (or don’t know) or you’ve ever had enough money, lost it all and had to start over, you will love this.   It’s a mix of inspiration and marketing lessons.

 Update:  I just bought Altucher’s book, Chose Yourself, and I can’t put it down. It’s one of those books I want so many people I know to read.

If you are an entrepreneur or freelancer he’s talking to you — and he’ll change your perspective about having a job vs. going out on your own. Although the book is much more than that. It might change your view of the world. Funny, motivating, and inspirational. If you are feeling stuck in your business, this will get you moving.

He even sweetens the deal.  If you send him your receipt and write a review (or take a picture of yourself reading it) he’ll refund your money. It’s 4.99 on Kindle.

Go Buy it.

Host your Webinar with Google Hangouts instead of Go-to-Meeting

Over the last couple of years I have tried more webinar services than I want to think about…Go-to-Meeting.com, StartMeeting.com, InstantTeleseminar.com, AnyMeeting.com, MeetingBurner.com, join.me  and Google Hangouts.

I feel a bit like Goldilocks in the fairy tale Goldilocks and The Three Bears?

“This chair is too big!” she exclaimed.
So she sat in the second chair.
“This chair is too big, too!”  she whined.
So she tried the last and smallest chair.
“Ahhh, this chair is just right,” she sighed.  But just as she settled down into the chair to rest, it broke into pieces!

Go-to-Meeting.com (and Go-to-Webinar) are too expensive.

StartMeeting.com was great when I tested it, but the first time I used it for a webinar the recording would start – and immediately stop. After playing with it for a few minutes I gave up. I understand that these things happen, but when I emailed support about it, I learned that we have a different expectation about customer support.

They knew it had been down all day – but they didn’t tell anyone about it. It wouldn’t have been very difficult to email the customers  who had scheduled webinars and tell them to make other recording arrangements.

MeetingBurner.com made me feel like a beta tester . (You can read more in my review on AppSumo)

I like InstantTeleseminar.com but I can’t use it for live screencasts.

The service I’ve been using most often is join.me, but I have to use screencast-o-matic.com to create the recording myself.

I’ve been using Google Hangouts occasionally for the last couple of years, but only for small group meetings. Now that it’s together with Youtube, you can have up to 100 attendees watching live and interacting with chat.

Google Hangouts + Youtube= the ideal webinar solution.

I just discovered this new WordPress plug-in that looks like it will do everything I want.

Take a look at the Hangout Plug-in. I’m going to test it this weekend and I’ll write a complete review. In the meantime you might want to test it yourself.

It’s just $27 until June  5. Then the price goes up to $97. There’s a money back guarantee so take it for a test drive and let me know what you think.

BTW, if you buy it through this link I’ll install it for you!

7 Ways to Make Blogging Easier

Writing a blog may seem like a good idea until you realize that you’ve made a commitment to producing content on a regular basis.

It can seem overwhelming, but it doesn’t have to be. I’ve found that the biggest block to writing is my expectation that I have to produce blog posts that meet some undefined criteria I have created for myself.  When I first started nothing met my expectations, and that’s how much I posted – nothing.

Over time I’ve figured out some ways to get past the blocks.

  1. It’s good enough. Now is the time to get over making everything be the best you can make it. The internet changes so quickly that anything that is time sensitive can’t wait.  It’s easy to spend time fixing something only to discover that while you’ve been working, it’s become less relevant.

Why You’re Too Qualified and Respectful to Produce Great Content 

2. Nobody is looking at what you write that closely. When you talk about publishing in the context of a printed book or magazine there is permanence that doesn’t happen online. While it’s true that nothing ever disappears, it’s very easy to make changes and edit your work if you need to.

3.  If you can have a conversation you can write a blog post. This is probably the easiest way to find inspiration and a topic.  Just imagine having a conversation with someone about something that they have a question about, or you are interested in.

A Simple 90 Min Exercise For Planning Out Months of Great Posts

 4.  Capture your ideas when you have them.  I keep a list in Evernote, but you could just as easily carry index cards or a little spiral notebook with you.  I often dictate notes right into my Evernote account with my phone. Another option is to use something like the Dragon App for the iPhone  or Android.  You can dictate a short note, the app will transcribe it, and then you can email it to yourself (or to your Evernote account.)

5.  Posts don’t have to be written. You can post a collection of photos, images, or a video.  Video is especially good for SEO. If you tag your video with keywords and phrases, and post it on YouTube you can easily rank higher than you would with a written post on the same topic.

12 Valuable Tips for Video SEO Beginners
Kissmetrics Guide to Video SEO

6.  Curating content is as valuable as creating it. There is so much information available that it can become like background noise. By using your expertise to discover the best resources on your topic and then sharing it you are providing a valuable service to others who may not be able to make the same distinctions you can, or just don’t have time to do it.

Are You Curating or Hijacking the Content You Share?

7.  Don’t save your posts for a special occasion. When you write a good post it can be tempting to save it for another time when it will have greater impact. The problem is that it isn’t doing you any good if nobody can see it. A good post, that’s optimized for SEO will bring people to your website.

I have a tag in Evernote (and a folder on my computer) called “posts-started.”  Posts end up there for two reasons. One is when I get an idea for a post and write some notes or an outline to remind me about what I was thinking. The other posts are ones that are almost done, but abandoned before they were finished.  Unless I am really stuck, I’ve learned that its better to push through and finish, because its hard to come back with renewed excitement to finish them.

What tricks do you use to get past writer block?