How readable is your writing?

hemingway app

How readable is your writing?


You  just  have a couple of seconds to grab the reader’s  attention and draw them into your website.  The pressure is on, your posts have to be interesting, search engine friendly, and easy to read. 

The more you work on something the harder it is to be objective about it.  But I recently found an online helper – Hemingway Editor. It’s a great little tool.  Simple, easy to use, and free.

You cut and paste your copy, hit enter and it tells you what the lowest reading grade required to understand it, and thenreadabilityhemingway app color codes grammatical errors. I tested my post, 7 tips for shooting videos – for people who don’t like to see themselves on video. It’s grade 4, has 2 sentences that are hard to read, and 1 that is very hard.  I used passive voice once. It recommended changes, but I left  most of them alone. The app didn’t understand the nuances of my writing. 😉

Hemingway Editor


7 tips for shooting videos – for people who don’t like to see themselves on video

Me. Me.  Yes that’s me. Without getting into psychoanalysis about why, let’s just say I have always wanted to be thinner, taller, have different hair, new clothes.

For years I offered to take the pictures so I didn’t have to be the one in front of the camera.  But  now it’s pretty hard to justify staying in the background when it’s been proven over and over again that videos with people in them are more effective at getting your message across and making more sales.

  1. You think you look worse than you do. The things you think look bad, are just part of what makes up your uniqueness.
  2. You sound different to yourself than you do to others. Too nasal, too flat? It’s all in your head – literally.
  3. Get over it. It’s a different world than the one we grew up in. When taking a picture or a video required special equipment you had time to get ready for your moment on film, or to come up with an excuse not to be in the picture.  (Here, let me take it.)
    In a world of Instagram, selfies, and Youtube uploads from everyone’s phones you are in pictures – all the time – whether you like it or not.
  4. Your homework: Take a video or a selfie a day.  You don’t have to show post it or even put it where anyone can see it.  You just have to look at it yourself. Every day, and look at the ones from the days before.  Get used to seeing yourself as others do (or as close as you can get to that.)
  5. Don’t wing it. Write a script, read it outloud. Edit it. Record it for yourself.
  6. Don’t spend a lot of money on a new camera, but do make sure you have good lighting.
  7. Have someone in your target audience watch it – or listen to the audio – or even read the script – before you spend any time or money on editing.

The only way to get past video-phobia is just to immerse yourself in it.  With practice you’ll learn where to put the camera, and how to stand – or sit –  so you look your best. You may even decide it’s time to buy new clothes. At any rate – just do it.

RESOURCES: Wistia has some of the best videos I’ve seen online to teach you about creating videos.

This post is a couple of years old, but the advice is still good.    How to Look Good on Camera & Present like a Pro in Video ©